E-Commerce D2C Brand: Modern Ergonomics
“From flatlined growth to record-breaking monthly customer volume.”
Angle: ‘Your Spine at 4:00 PM’
Stuck at $45k/mo on Shopify. Blended ROAS was degrading to 1.7x due to ad fatigue and overly broad Advantage+ audience targeting that kept targeting their existing buyer pool rather than generating fresh net-new customers.
Deployed our proprietary ‘Dynamic Polar Hooks’ matrix via 9:16 vertical reels. Segregated cold interest testing from scale buckets and established an un-skippable 3-second kinetic typography visual anchor.
Generated $420,000 cash in exactly 60 days. Customer acquisition cost plummeted 46% while blended return sustained at 6.2x even during high-spend weekend saturation periods.
